Prime Movers
Designing a more inclusive tomorrow
2023
As the Creative and Design Director, I built an initiative to strengthen design teams for Prime Movers Lab’s portfolio companies by creating the design fellowship program to foster the next generation of creative entrepreneurs committed to making the world a more inclusive place.
In addition to designing concepts and prototypes from 0→1, I also assisted our portfolio companies in establishing design processes, building out the design team, and influencing executive decisions, making it easy for the next designers that would be joining from our fellowship after the their direct experience working with founders.
The program attracted talents from diverse backgrounds to drive innovation in complex domains such as climate, space, advanced materials, robotics, engineered food, and life sciences. With a 70% representation of women and international backgrounds, designers from non-traditional fields came together to collaborate on inclusive solutions as part of Prime Movers Lab’s internal team.
The ecosystem has seen great success in supporting both our portfolio companies and the designers, aiming for lasting positive impact and accelerated growth towards inclusive leadership.
Scope
Fellowship Program, Designer Accelerator, Design Strategy, Design Visioning, User Research, Creative Direction, Brand Identity, Product Design
Program Development
JJ Moi, Ashley Nowicki Hudson, Kenny Lauer, Sasha Alekseyeva
Design Direction
JJ Moi
Further Readings
UN unveils the world’s first floating city – UN Habitat →
Are floating cities a real possibility? – Smithsonian →
Floating cities answer to rising sea levels – Bloomberg →
Make supersonic flights a reality again – Wired →
World’s largest vertical farm has a secret ingredient – FastCompany →
Prosthetics still lack inclusivity – CNBC →
Mushroom leather got one step closer to mainstream – Vouge →
New pilotless plane that can fly up to 200 miles – Business Insider →
Turn laser fusion into clean power plants – Science Journal →
National Lab unlocks nuclear fusion – Forbes →
Hypersonic planes travel to the edge of space – Gizmodo →
Mushrooms the future of alternative leather? – New York Times →
World’s only carbon-neutral spaceship – CNN →
Passenger aircraft that flies at Mach 9 – Ars Technica →
More Projects
Raytheon
Advancing aerospace and defense
2023
Case →
Spring
Transforming biopharma R&D
2022
Web →
18F
Scaling design systems for the people
2016
Case →
Tachyus
Optimizing oil and gas production
2016
Case →
Intersection
Helping students realize dreams
2016
Case →
OpenGov
Rebuilding public trust in open data
2015
Case →
Elicit
Automating research workflows
2015
Web →
Together
Telling stories of women in music
2013
Web →