JJ Moi – Product Designer
Creating experiences and stuff that matter

Selected Work

OpenGov Transparency – Improving open data

USWDS:18F – Designing system for the people

Tachyus Ions – Optimizing energy production

Federalist – Helping government launch websites


Tremolo – Heavy typeface for bold headlines

Altakk – Alternative everyday furniture

Born and raised in San Francisco, spent several years in Hong Kong, Bangkok, Tokyo, and Melbourne. I’m passionate about making people’s lives more interesting and it’s reflected in my cross-cultural design solutions across a variety of creative fields ranging from branding and digital products to furnitures, ceramics, books, typefaces, packaging, environmental graphics, and everything in between.

Currently a design partner at Prime Movers Lab. Previously principal designer at Tachyus, experience designer and innovation specialist at 18F, and design director at OpenGov. I continue to volunteer for social good at Elixir Labs and Tech for Campaigns, and mentor entrepreneurs and aspiring designers at Techstars, Interaction Design Foundation, ADPList, Out of Office Hours, and Designlab. In my past life, I’ve also been an art and design teacher, a graffiti artist, a capoeira practitioner, and a turtle, and my spirit animal is a mermaid. Most days, I’m hanging out with my dear wife and 2 lovely kids, and a terrier in San Francisco Palo Alto Singapore Bangkok Brooklyn Houston Austin Berkeley Portland.

I share random stuff on Dribbble, mostly cats. I Instagram some and write a few things about my design process on Medium. I tweet once a year.

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